Learn to use social media to increase your sales
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In the photo, a Saudi man is thinking of learning more about social media to increase sales and those around it, mobile devices bearing social media logos: YouTube, Instagram, Linkedin, various emoji faces, comments and likes on Instagram
It may have become very common to hear about a company or institution that uses social media to increase sales, and this trend and trend is very natural and keeps pace with the times.
With the advancement of technology and the spread of the Internet, the virtual medium offers a very big opportunity to deliver companies' products and services to new markets, more people, and the resulting opportunities to increase sales.
This fact is also present in the Middle East and North Africa, where a study conducted on 4,411 people in 2017, showed a diverse sample from many countries: Asia, Jordan, Lebanon, Qatar, Saudi Arabia, the United Arab Emirates, Tunisia and other countries In North Africa, there are a very large number of them using social media to follow news, developments and everything around the world.
And if we look at the age groups that do this, we notice that the 16-24 age groups, as well as, 25 to 34 years old are among the most people who do this, and this is a very normal behavior that represents the millennial generation or generation.
Even the 35-44-year-old segment has a good share, and they form part of the segment that works and is able to acquire and buy products and services, and this increases the importance of thinking about creative marketing methods and strategies that help you increase sales and reach your business to more potential customers.
Excited about details? Continue reading this article and learn every tip we will give you.
A brief panorama of social media
Before we talk about ways to leverage social networks for sales, it is important to know more about each network.
You may have mastered the basic use of it, but it's important to look at a brief panorama to determine which tools are best suited to your business.
It is important to have a personal page (profile) on such channels. But you might imagine that it is difficult to keep posting on it at a steady pace, and to talk about really attractive topics.
So after reading these following paragraphs (one on each communication) , you will need to think a bit about the personality characteristics of your business persona to discover the best channels for communicating with them; As a result , you can invest time and strategies in the networking networks that are most beneficial to your business.
1- Facebook
Despite the developments and changes in Facebook's algorithms, and the provision of content and its delivery to continuously reduced numbers, (only 1% - 2% of your followers receive your posts in a natural, unpaid organic way ), Facebook is still the social media with the largest number of users in the world.
The study from Statista also shows the huge popularity of Facebook globally and the rapid growth in the number of active users on the network per month.
Although the graph is clearly up, to get an idea of how fast it's growing, we'll look at the number of users on Facebook during the last quarter of 2018 and the second quarter of 2019:
The number was 2320 million users and became 2414 million active users
Because Facebook is used by many people, it is considered an effective tool for making online sales.
Through Facebook, you can market events related to your business , provide important content to your followers, and open a channel through which you provide customer support and generate sales.
There are many options for promoting the use of this network, such as Facebook Ads or Facebook Ads – the advertising tool on this social network –
To use it in the most useful way , it is necessary to have a fanpage , in this way, the ads are integrated and integrated with the timeline and appear to them.
In order to be able to benefit as it should from Facebook, it is indispensable to avoid making common mistakes on this social medium, whether when advertising or otherwise. In this article, learn about 11 mistakes that may be committed on Facebook .
2- Instagram
Instagram is a dynamic and visual social network in marketing and advertising , allowing you to interact in real time with users. As they see your products in action while posting the photo or video.
Instagram: One of the means of social media to increase sales
As in the case of Facebook, the algorithm of Instagram has also reduced the scope through which the content is presented. But this network is still one of the most important means of communication for the business.
In terms of ads, Instagram has its own tool: Instagram Ads which is great for anyone who wants to gain a bigger audience.
3- tensing
Twitter is an essential social network, especially for residents of the Arab world (the Middle East and North Africa ) who want to interact with the public in a quick and concise manner. This is because in this way , you can communicate with your audience with a few useful and useful words, according to the popular proverb: “The best of words is what is said and done.”
Twitter: From social media to increase sales
On Twitter, you can only use a very limited number of items, up to 280 items.
In addition to the ability to post tweets, you can also post photos, share video links and even links to external pages . This allows you to promote and market other channels or sales pages .
4- Pinterest
This means of communication is for sharing favorite photos. Although it does not have the same reach and influence as other means of communication, Pinterest constitutes a community of people interacting with each other, and is fundamental to some areas of performance: design, decoration and architecture.
Pinterest: A social media tool to increase sales
One of the main ways to use Pinterest to drive traffic is to set up a special board , where you can share infographics, private photos and even how-to guides explaining how to use your products and services and sell them online .
You can insert links within posts, this helps direct users to other pages of your business.
5- Linkedin
This social media medium was launched in 2003. Linkedin is a different social network. It is a social medium that focuses on professional and professional purposes. Its focus is on job opportunities and workers, and not necessarily selling a product or service.
LinkedIn: A social media tool to increase sales
Despite this, being a channel for professionals in different fields, LinkedIn is a great channel for marketing your brand. By doing this you gain more visibility as a reference in the market.
In addition, this network allows you to expand your relationships, networking with people who are a reference in many market areas. And here you can invest in strategic advertising on this social network.
5- YouTube
YouTube is Google's video social platform, with over a billion registered users. In addition, YouTube is also a very important search engine, which many people use to search for multiple content.
Youtube: a means of social media to increase sales
Different from other social media , YouTube focuses only on videos, a useful format that attracts a lot of people's interest because it is an easy-to-use tool.
By having a YouTube channel , you can promote your products and make them reach more people , you make videos that are relevant to your audience , and you help people solve small daily problems related to the field of performance.
6- Snapchat
Snapchat is a strong social media presence in the Arab countries, despite the privacy enjoyed by this means of communication, but it is still a preferred method for Arab youth. The numbers indicate that.
SnapChat: A social media tool to increase sales
Through the graph below, we note the increasing number of Snapchat users on the Internet, as the percentage was 8% of the total number under study (the questionnaire) in that year (2247 people), to 31% of the total number under study (3068 people). . A significant increase.
The advantage of this social medium is that you can share photos and videos in no more than 10 seconds. You can use the emojis you want as well as the text you wish.
When thinking about using Snapchat to market your business and products, it is indispensable to take into account this period of time that you can publish content over, to be brief and purposeful with your marketing message, and always try to focus on the methods and strategies that are on the taste of your customers and their habits of communication through these social medium.
Social media strategy tips to increase sales
Now that you know a little bit about each medium , it's time for you to get to know some tips on how to make use of these means of communication.
Of course, every social network has its aspects that distinguish it from others, but there are some tips that are useful and useful for all networks and channels, and about this we will talk now.
Post index Menu Contents
1- Create useful content
2- Have only one visual identity in the publication
3- Set a specific frequency for publication
4- Use social media management tools
5- Use virtual groups and communities
6- Try to benefit from your relationships in the field of e-commerce
7- Interact with your audience
back to index
1- Create useful content
With so much information available online, it's important to create unique content to grab your audience 's attention .
Create content that is relevant to the consumer at the moment they need it. Spending the whole time trying to make sales may not be the best strategy.
People search for answers online, and of course many people can access social media for this.
Before you try to sell, try to find a way to win over your audience. And one effective way to get there is: a content marketing strategy.
If you are the producer, you can consider creating a blog that includes many articles and topics that answer the audience's questions and thus this will be a competitive advantage for you that distinguishes you from others who work in the same field.
It is important that exclusive information is provided on an ongoing basis.
2- Have only one visual identity in the publication
It is very important for you to have a unified presence on the Internet and a very distinctive and unique character, so that it creates something like a visual identity or visual identity.
That is, when someone accesses one of your social media accounts, they will easily recognize you and the brand.
This also applies to the formal state of your page: use impressive images, which are prepared as they should, and which are directly related to your product.
Posts with images and infographics grab people's attention, are easy to read, and are important to SEO.
3- Set a specific frequency for publication
People come to social media almost every day, surely they want to read new posts.
For this reason, we've talked about the importance of having an account on every social media that makes sense and is useful to your audience.
Of course you can do this, and we advise you to post at a specific frequency, but if you want to use all channels, it is important to pay attention to the frequency of posting.
A good tip for you is to prepare an editorial calendar, this way you can know everything you need to plan your publications, and decide the dates and hours at which they will be published.
Remember that you can benefit from the same content in more than one means of communication, and you only make some modifications, and this helps you a lot in placing publications on each means of communication.
4- Use social media management tools
In order to have a successful marketing and publishing strategy, it is necessary to have a profile on the main social media to share links that talk about the products you are marketing for.
It is essential to have a Fanpage, if you are just starting out you can start with YouTube, Instagram and Facebook for example.
Regardless of the medium that you use, and the number of social media accounts you have, it is important that you use a tool that helps you manage your social media accounts, among these tools we mention: Hootsuite, Scup, Social Oomph. etc
By relying on these tools and platforms, you can monitor all the citizens in which your brand or brand is mentioned, answer user questions and inquiries and schedule posts you want to publish.
Automating this process saves you time and avoids forgetting something or a specific strategy on your pages.
5- Use virtual groups and communities
Virtual groups and communities include people who have common interests. In this way, these channels are excellent for promoting your products and reaching the right segments of your audience.
Find groups related to the product you want to sell, participate in discussion forums and try to answer as many questions as you can about your brand.
But try to avoid posting the sales link repeatedly in posts you share that are not related to your products, i.e. without being in the appropriate context.
This type of work can attract the audience's attention in a negative way, and you may be removed from the group.
The ideal is to have a dialogue with the prospect of your business, assess their problems and pains, and then offer them the solution, which is your products and services.
You can also create your own virtual communities to answer the questions of your potential customers and interact with them extensively.
6- Try to benefit from your relationships in the field of e-commerce
Social Commerce or Social Commerce is a concept that arose when social media began to be used in the field of e-commerce for products and services.
This concept mainly refers to the integration between e-commerce and social networks, such as a store within Facebook f-commerce or t-commerce for example.
This link allows selling directly to the consumer without the need for intermediaries.
To ensure that you get the most out of this model, you can integrate social commerce with your sales page, and include some plugins on your site such as the Like, Recommendation, and Rating buttons.
It is important to know that to carry out this type of integration and integration usually requires the presence of a physical product.
7- Interact with your audience
It doesn't do any good to strategize on social media if you don't have an audience that talks to you and interacts with what you offer.
Interaction through social media is a dynamic and continuous process, for this reason, if you have profiles on social media and do not answer the comments, questions or messages that come from your audience, you may lose some customers by doing so.
We are not suggesting that you spend the whole day answering everything, but at least set a certain time to do it, set a certain pace.
You can also think of ways and means to help you get creative in interacting with your audience on social media to increase sales, which is to use Instagram stories, for example, Stories, because this shows your audience that you care a lot to attract their attention to interact with your business and your brand
Conclusion
As you saw in this article, you can cleverly use social media accounts to increase sales and increase the number of fans and customers.
Each means of communication has its own distinctive and specific characteristics, and for this reason it is very important to understand all these means, to benefit from these means and channels in a distinctive way.
Now what matters to us is your opinion!!
Try following these tips step by step and it will reflect positively on your sales.
If you have any previous experience in this field, you can share it with us and share your opinion via the comment space.
Good luck and see you in another post and another blog.
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